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Telcordia: Telecom Needs More Marketing Savvy
ORLANDO, Fla. -- International CTIA WIRELESS 2011 -- Policy management technology is giving telecom service providers the tools needed to develop more customized and dynamic services, but using those tools well will require operators to think more like car companies, airlines and other consumer marketing organizations, says Grant Lenahan, VP of strategy for Telcordia Technologies Inc.
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