Book, Bestseller, List., Promote

How to Promote Your Book to the Top of the Bestseller List

Advice from 5 top-notch experts tells you how to get and keep the media's attentionâ€"not just for the duration of your book, but for a lifetime.

You get the combined talents of 5 top-notch experts:
• Jennifer Basye Sanderâ€"Book packager & author of "The Idiot's Guide to Getting Published." (Moderator).
• Susan Harrowâ€"Top Media Coach & Marketing Expert.
• Isabella Michonâ€"Former TV and radio producer and Publicist.
• Colleen Lindsayâ€"Advertising and promotion manager for Stacey's Bookstore.
• Mark Tauberâ€"Manager of publicity and marketing for HarperSanFrancisco. (A division of HarperCollins).

You'll learn how to:
• Find creative angles that the media loves.
• Avoid the one thing you must never do to a bookstore buyer.
• Get your publicist's attention so they'll promote your book above all the others.
• Think of your book as a business.
• Get your book into bookstores.
• Become a high priority author at your publishing house.

You'll also discover:
• The number one fantasy about Oprahâ€"and why you should face reality.
• The 5 myths of publicity.
• Solutions to dealing with the most common publicity problems.
• The critical window of time when your book can fail.
• Why you must become a speaker to make your book a success.
• How bestselling authors sell hundreds of thousands of books, and how you can too.
• Incredible ideas for promotional partnerships.
• Why it may take 700 interviews to put you on the bestseller list.
• What a publisher's publicity budget really consists of and what that means for you.
• The three sentence secret.

Plus:
• The mysterious reason why setting up your own workshop tour can get you more publicity than almost any other method.
• The difference between a front list and a backlist bestsellerâ€"how you can get rich and (semi) famous on the backlist.
• Why it's essential to do an author event and NOT a booksigning.
• Which national and regional booksellers events are the best ones for you to sell your book.

And Much More! Audio tape, approximately 90 minutes; 1998 Learning Annex Panel.









List Price: $ 19.95



Price: $ 19.95

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